{"id":1494,"date":"2022-07-21T04:58:08","date_gmt":"2022-07-21T04:58:08","guid":{"rendered":"https:\/\/imagify.io\/blog\/?p=1494"},"modified":"2024-02-28T15:23:02","modified_gmt":"2024-02-28T15:23:02","slug":"imagify-smart-compression","status":"publish","type":"post","link":"https:\/\/imagify.io\/blog\/imagify-smart-compression\/","title":{"rendered":"Announcing Smart Compression, the Easiest Way to Optimize Your Images"},"content":{"rendered":"\n<p>Unless you have never tried to optimize your website performance, you know that image optimization is one of the most crucial performance actions. The question is, do you also know how to compress your images at their best to balance performance and quality? In fact, there\u2019s a sweet spot allowing you to make your photos lighter and faster while keeping their best quality. Guess what?<\/p>\n\n\n\n<p>Imagify found this sweet spot for you, thanks to Smart Compression. That\u2019s right: no need to think about the best compression level anymore! Imagify will do the entire image optimization job for you \u2013 balancing quality and performance. Making image optimization as easy as possible is our North Star, and this new release will prove it again.<\/p>\n\n\n\n<p>Keep reading and learn more about what Smart Compression entails, what happens to your optimized images, and why the new optimization mode is a turning point in saving time.<\/p>\n\n\n\n<p>If you prefer, you can first watch our video!<\/p>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Imagify 2.0 Update - A New Smart Image Compression Feature!\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/KJv5BLsYA7I?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">What\u2019s Smart Compression and How it Works<\/h2>\n\n\n\n<p>Until we released the Smart Compression, Imagify offered three compression levels according to different needs: Normal, Aggressive, and Ultra. Normal was the lossless compression level that allowed a small optimization and kept the same image quality. On the other hand, the Ultra and the Aggressive levels were way more effective \u2013&nbsp; sometimes even too much. As a result, it could be challenging to compress images without any degradation at all.<\/p>\n\n\n\n<p>We wanted to offer the most effective solution and make the image optimization process a no-brainer. That\u2019s why we came up with the Smart Compression mode.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s what the image optimization process looks like now.&nbsp;<\/p>\n\n\n\n<p>Imagify first compresses the image at its maximum and then checks the quality, comparing the pixel degradation between the original and the optimized image.<\/p>\n\n\n\n<p>If the two images are not similar enough to pass our test, Imagify will slowly scale the compression level until it finds the perfect balance between compression and quality.<\/p>\n\n\n\n<p><strong>This is what we mean by offering the best compression ratio quality: it\u2019s about ensuring a good compression level with an optimal quality all the time.&nbsp;<\/strong><\/p>\n\n\n\n<p>Smart Compression does precisely this: it automatically optimizes your images at their best. So you don\u2019t need to decide which compression level is right for your needs \u2013 Imagify takes care of everything. Plus, you\u2019ll always have the option to go back to the Lossless Compression (Normal mode), as long as there\u2019s a backup for your images. You won\u2019t need it \u2013 we just wanted to be extremely cautious.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What\u2019s New in the App and the Plugin<\/h2>\n\n\n\n<p>As you can imagine, there\u2019s something new in the app and the plugin.<\/p>\n\n\n\n<p>You&#8217;ll find the two compression levels in the new app interface. The Smart Compression is the default option:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"524\" src=\"https:\/\/imagify.io\/blog\/wp-content\/uploads\/2022\/07\/New-Compression-Levels-Imagify-App-1024x524.png\" alt=\"New Compression Levels - Imagify App\" class=\"wp-image-1497\" srcset=\"https:\/\/imagify.io\/blog\/wp-content\/uploads\/2022\/07\/New-Compression-Levels-Imagify-App-1024x524.png 1024w, https:\/\/imagify.io\/blog\/wp-content\/uploads\/2022\/07\/New-Compression-Levels-Imagify-App-300x154.png 300w, https:\/\/imagify.io\/blog\/wp-content\/uploads\/2022\/07\/New-Compression-Levels-Imagify-App-768x393.png 768w, https:\/\/imagify.io\/blog\/wp-content\/uploads\/2022\/07\/New-Compression-Levels-Imagify-App-1536x786.png 1536w, https:\/\/imagify.io\/blog\/wp-content\/uploads\/2022\/07\/New-Compression-Levels-Imagify-App-745x380.png 745w, https:\/\/imagify.io\/blog\/wp-content\/uploads\/2022\/07\/New-Compression-Levels-Imagify-App.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">New Compression Levels &#8211; Imagify App<br><\/figcaption><\/figure>\n\n\n\n<p>There\u2019s something new in the plugin, too.<\/p>\n\n\n\n<p>Before introducing Smart Compression, you would find the three compression levels in the Media library. Plus, the option to restore the original image:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"703\" height=\"367\" src=\"https:\/\/imagify.io\/blog\/wp-content\/uploads\/2022\/07\/Media-Library-Old-Compression-Levels.png\" alt=\"Media Library - Old Compression Levels\" class=\"wp-image-1498\" srcset=\"https:\/\/imagify.io\/blog\/wp-content\/uploads\/2022\/07\/Media-Library-Old-Compression-Levels.png 703w, https:\/\/imagify.io\/blog\/wp-content\/uploads\/2022\/07\/Media-Library-Old-Compression-Levels-300x157.png 300w\" sizes=\"auto, (max-width: 703px) 100vw, 703px\" \/><figcaption class=\"wp-element-caption\">Media Library &#8211; Old Compression Levels<br><\/figcaption><\/figure>\n\n\n\n<p>Now you\u2019ll find the Smart Compression level as the default one to compress your images. Plus, the option to re-optimize images with Lossless level:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"490\" src=\"https:\/\/imagify.io\/blog\/wp-content\/uploads\/2022\/07\/Media-Library-New-Compression-Levels-1024x490.png\" alt=\"Media Library - New Compression Levels\" class=\"wp-image-1499\" srcset=\"https:\/\/imagify.io\/blog\/wp-content\/uploads\/2022\/07\/Media-Library-New-Compression-Levels-1024x490.png 1024w, https:\/\/imagify.io\/blog\/wp-content\/uploads\/2022\/07\/Media-Library-New-Compression-Levels-300x144.png 300w, https:\/\/imagify.io\/blog\/wp-content\/uploads\/2022\/07\/Media-Library-New-Compression-Levels-768x368.png 768w, https:\/\/imagify.io\/blog\/wp-content\/uploads\/2022\/07\/Media-Library-New-Compression-Levels.png 1180w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Media Library &#8211; New Compression Levels<br><\/figcaption><\/figure>\n\n\n\n<p>And there\u2019s more.&nbsp;<\/p>\n\n\n\n<p>The General Settings overview doesn\u2019t include the same options you previously had.&nbsp;<\/p>\n\n\n\n<p>You can see the old page below:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"605\" src=\"https:\/\/imagify.io\/blog\/wp-content\/uploads\/2022\/07\/General-Settings-Old-overview-page-1024x605.png\" alt=\"General Settings - Old overview page\" class=\"wp-image-1500\" srcset=\"https:\/\/imagify.io\/blog\/wp-content\/uploads\/2022\/07\/General-Settings-Old-overview-page-1024x605.png 1024w, https:\/\/imagify.io\/blog\/wp-content\/uploads\/2022\/07\/General-Settings-Old-overview-page-300x177.png 300w, https:\/\/imagify.io\/blog\/wp-content\/uploads\/2022\/07\/General-Settings-Old-overview-page-768x453.png 768w, https:\/\/imagify.io\/blog\/wp-content\/uploads\/2022\/07\/General-Settings-Old-overview-page.png 1267w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">General Settings &#8211; Old Overview Page<br><\/figcaption><\/figure>\n\n\n\n<p>Now, you\u2019ll find only two options to auto-optimize images on upload and backup the original photos:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"489\" src=\"https:\/\/imagify.io\/blog\/wp-content\/uploads\/2022\/07\/General-Settings-New-overview-page-1024x489.png\" alt=\"General Settings - New overview page\" class=\"wp-image-1501\" srcset=\"https:\/\/imagify.io\/blog\/wp-content\/uploads\/2022\/07\/General-Settings-New-overview-page-1024x489.png 1024w, https:\/\/imagify.io\/blog\/wp-content\/uploads\/2022\/07\/General-Settings-New-overview-page-300x143.png 300w, https:\/\/imagify.io\/blog\/wp-content\/uploads\/2022\/07\/General-Settings-New-overview-page-768x367.png 768w, https:\/\/imagify.io\/blog\/wp-content\/uploads\/2022\/07\/General-Settings-New-overview-page.png 1266w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">General Settings &#8211; New Overview Page<br><\/figcaption><\/figure>\n\n\n\n<p>The other two options are not available anymore. The reason is simple.<\/p>\n\n\n\n<p>First off, you don\u2019t need to choose any compression level anymore, and that\u2019s why the Optimization level is gone. The Exif option is also no longer available because Imagify will store the Exif data by default.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What About The Images Already Optimized?<\/h2>\n\n\n\n<p>If you\u2019re already an Imagify user, you may wonder what happens to the images you already optimized.<\/p>\n\n\n\n<p>In the media library, you\u2019ll see new names under each image:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The Normal mode will be named Lossless compression.<\/li>\n\n\n\n<li>The Ultra and Aggressive levels will be named Smart Compression.<\/li>\n<\/ul>\n\n\n\n<p><strong>Important note<\/strong>: no matter which compression name you find close to your images. If you want to take advantage of the Smart compression, you need to launch the Bulk optimization again. And we highly recommend it!<\/p>\n\n\n\n<p>You don\u2019t want to miss out on a great optimization improvement, do you? Here\u2019s what you can expect according to your previous settings.<\/p>\n\n\n\n<p>If you have always used the <strong>Normal compression level<\/strong>, you\u2019ll immediately achieve more effective compression and better performance. You\u2019ll be amazed by the saving provided by Smart Compression.<\/p>\n\n\n\n<p>If you have always opted for the <strong>Aggressive mode<\/strong>, the Smart compression will ensure additional compression and saving.<\/p>\n\n\n\n<p>If you used to choose the <strong>Ultra level<\/strong>, on average, you\u2019d get a similar compression result as in the past. It means that sometimes you\u2019ll get a higher compression, and other times you\u2019ll get a slightly lower one. You may notice that your images are slightly bigger \u2013 that\u2019s because Imagify will improve their quality. Don\u2019t worry about the performance of your photos \u2013 it won\u2019t change at all. Instead, you\u2019ll get a better image quality.<\/p>\n\n\n\n<p>This is a crucial point about Smart compression: we found the best solution to balance compression and quality \u2013 always keeping a close eye on performance.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Smart Compression Means for You<\/h2>\n\n\n\n<p>Think about it: you know you should optimize your images \u2013 that\u2019s a key step to improving your site loading time and performance score. So, you choose Imagify. You install and activate the plugin, and that\u2019s it.<\/p>\n\n\n\n<p>You don\u2019t need to consider the correct settings according to your needs. You don\u2019t have to spend time researching and testing different compression levels to ensure you\u2019re choosing the best option. You don\u2019t have to wonder if you\u2019re wasting any compression potential that could make your images lighter and your site faster.<\/p>\n\n\n\n<p>You\u2019ll save all that time (and effort).<\/p>\n\n\n\n<p>Imagify will take care of everything, and you\u2019ll get your images optimized at their best without doing anything. It\u2019s <em>really<\/em> as simple as that.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Try Smart Compression Right Away<\/h2>\n\n\n\n<p>Want to give it a try and see how easy and powerful Smart Compression is? <a href=\"https:\/\/imagify.io\/optimizer\/#page\">Start optimizing your images for free<\/a>!&nbsp;<\/p>\n\n\n\n<p>If you have plenty of images, you can choose <a href=\"https:\/\/imagify.io\/pricing\/\">the Infinite Plan<\/a> (unlimited photos for $9.99 per month) or <a href=\"https:\/\/imagify.io\/pricing\/\">the Growth Plan<\/a> (500 MB for $5.99 per month). No matter what plan you choose: you can install Imagify on an unlimited number of websites.<\/p>\n\n\n\n<p>Try Smart Compression today, and let us know what you think in the comments!<\/p>\n<a href=\"https:\/\/imagify.io\/optimizer\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter bottom-blog-post-cta\" src=\"https:\/\/imagify.io\/blog\/wp-content\/themes\/imagify\/assets\/img\/gwic-1.png\" alt=\"Imagify, decrease the size of your images, increase the speed of your website: try it for free\" width=\"690\" height=\"190\"><\/a>","protected":false},"excerpt":{"rendered":"<p>Imagify makes image optimization easier and faster thanks to Smart Compression. Read our article and learn more about the new way to compress your images.<\/p>\n","protected":false},"author":2,"featured_media":1507,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-1494","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-plugins"],"_links":{"self":[{"href":"https:\/\/imagify.io\/blog\/wp-json\/wp\/v2\/posts\/1494","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/imagify.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/imagify.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/imagify.io\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/imagify.io\/blog\/wp-json\/wp\/v2\/comments?post=1494"}],"version-history":[{"count":12,"href":"https:\/\/imagify.io\/blog\/wp-json\/wp\/v2\/posts\/1494\/revisions"}],"predecessor-version":[{"id":2353,"href":"https:\/\/imagify.io\/blog\/wp-json\/wp\/v2\/posts\/1494\/revisions\/2353"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/imagify.io\/blog\/wp-json\/wp\/v2\/media\/1507"}],"wp:attachment":[{"href":"https:\/\/imagify.io\/blog\/wp-json\/wp\/v2\/media?parent=1494"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/imagify.io\/blog\/wp-json\/wp\/v2\/categories?post=1494"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/imagify.io\/blog\/wp-json\/wp\/v2\/tags?post=1494"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}