{"id":1696,"date":"2022-10-27T06:38:18","date_gmt":"2022-10-27T06:38:18","guid":{"rendered":"https:\/\/imagify.io\/blog\/?p=1696"},"modified":"2024-12-02T14:29:17","modified_gmt":"2024-12-02T14:29:17","slug":"best-practices-product-images","status":"publish","type":"post","link":"https:\/\/imagify.io\/blog\/best-practices-product-images\/","title":{"rendered":"12 Best Practices for Your Product Images"},"content":{"rendered":"\n

Are you about to launch an online store, or do you want to improve its conversion rate? Then you want to hear about our 12 best practices for product images (that actually convert)<\/em>. More sales will be coming your way, thanks to our list of techniques aiming at fully optimizing your product images. You\u2019ll see the importance a photo can make in conversions and the consumer buying process.<\/p>\n\n\n\n

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Why Product Images Are Crucial for Your eCommerce Site<\/h2>\n\n\n\n

Optimized product images for your online store are important because they are the first elements visitors see when they land on the page. There are 3 main benefits when using proper product images:<\/p>\n\n\n\n

1. Generate More Sales, Enhance Your Brand Credibility and Keep the Visitor Engaged <\/h3>\n\n\n\n

Visitors quickly scan the page to see if the look-and-feel matches what they are looking for. You want to make them stay and start browsing as soon as possible. Optimized product photos convince customers to purchase by giving them a more informed and tempting buying experience.<\/p>\n\n\n\n

There is a study from MarketingCharts.com<\/a> saying that \u201c87.6% of respondents considered the product image as the key elements of the shopping experience\u201d.<\/p>\n\n\n\n

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Online shoppers’ motivation – Source: marketingcharts.com<\/a>
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Similarly, Etsy<\/a> asked their customers what influenced them the most when making a purchase. Well, they found out that the picture quality was even more important than the price itself. 90% of shoppers said that the quality of the photos was \u201cextremely important\u201d or \u201cvery important\u201d to complete a purchase decision.<\/p>\n\n\n\n

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Asking clients what influences a purchase – Source: Etsy<\/a>
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2. Reduce the Refund\/Return Rate<\/h3>\n\n\n\n

Unlike shopping in a physical boutique, online browsing means you can\u2019t feel or touch a product. You can\u2019t have it in your hand: all you have are photographs and testimonials from previous clients. That\u2019s why high-quality and relevant product images are crucial to avoid disappointments and refunds. <\/p>\n\n\n\n

In our example below (from Ikea), the shopper should not have any bad surprises when he receives the desk because the pictures talk for themselves: <\/p>\n\n\n\n