{"id":1930,"date":"2023-03-20T14:30:08","date_gmt":"2023-03-20T14:30:08","guid":{"rendered":"https:\/\/imagify.io\/blog\/?p=1930"},"modified":"2024-03-07T11:10:52","modified_gmt":"2024-03-07T11:10:52","slug":"blog-images-best-practices","status":"publish","type":"post","link":"https:\/\/imagify.io\/blog\/blog-images-best-practices\/","title":{"rendered":"6 Best Practices For Your Blog Images"},"content":{"rendered":"\n

As fellow web users, we know we are not reading every single word of a blog post – we rather tend to \u201cscan\u201d the page. As a result, the visual aspect is also crucial to building trust and authority amongst visitors. Performance and conversions rely heavily on the choice of images, so we have listed 6 best practices to add optimized pictures to your blog posts. <\/p>\n\n\n\n

Let\u2019s dive in!<\/p>\n\n\n\n

Why You Should Choose Well Your Blog Images<\/h2>\n\n\n\n

A typical visitor will read only around 20% of the words on your blog post. Therefore, it is essential to add relevant visuals to catch its attention a bit longer. The chart below shows the maximum amount of text users could read during an average visit to pages with different word counts. <\/p>\n\n\n\n

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Readers tend to read less content when the article is longer – Source: NNGroup<\/a>, which are specialized in research-based user experience.<\/figcaption><\/figure>\n\n\n\n

So if users are not going to read the entire content, they will have a look at the layout, design, and, of course: the images<\/strong>. Here\u2019s why you should carefully choose your images for your next post: <\/p>\n\n\n\n

1. High-quality website images build trust and authority in your company and brand<\/strong><\/p>\n\n\n\n

Trust should be the ultimate marketing goal when building a website or writing a blog post. You want the readers to take you seriously, advocate for your company and ultimately, purchase your products. How to achieve trust? Customers are more likely to have confidence in someone they consider to be an expert on a topic, and this authority is built through the design, your choice of words, colors, logo, and of course, the images. Infographics are ideal for boosting credibility and helping grasp the idea in a few seconds only.<\/p>\n\n\n\n

\"Relevancy
Relevancy and trust – Source: Imagify<\/a><\/figcaption><\/figure>\n\n\n\n

2. Images can make content stand out and be more memorable<\/strong><\/p>\n\n\n\n

Always try to select photos that make the reader willing to share them on social media. For example, which blog post would you share on Facebook if you want to announce your next trip to the Maldives? When we think about this destination, post \u201cA\u201d has a more attractive photo than post \u201cB\u201d. <\/p>\n\n\n\n

\"Example
Example of attractive vs. less appealing image for a travel blog post – Source: Imagify<\/a><\/figcaption><\/figure>\n\n\n\n

3. Pictures help to illustrate what you want to say with your words<\/strong><\/p>\n\n\n\n

You may have heard the popular adage \u201cone picture is worth a thousand words\u201d  which means that a single image can convey complex ideas. That\u2019s exactly what your images should do: reinforce your written idea from a visual perspective. <\/p>\n\n\n\n

For example, if you are writing about data-driven facts, it may be helpful to create key figures visuals like Google is doing on its blog:<\/p>\n\n\n\n

\"Highlighting
Highlighting the key figures in the text – Source: ThinkwithGoogle<\/a>
<\/figcaption><\/figure>\n\n\n\n

The last piece of advice about choosing the right image is to select the ones that will not impact the performance of your blog and that will boost your SEO. That takes us to the next section: our 6 tips to ensure your images are perfectly optimized before publishing them. <\/p>\n\n\n\n

6 Best Practices for Your Blog Images<\/h2>\n\n\n\n

Here are 6 best practices to follow before uploading images on your blog. They\u2019ll be useful for your next article, especially if you want to ensure performance, reinforce your SEO and avoid any copyright issues.<\/p>\n\n\n\n

1. Choose the Right Image Size and Format<\/h3>\n\n\n\n

Choosing the right image size and format is crucial to avoid performance issues. When you have created the perfect infographics or selected the right photo, remember to check the final size of the file. For a blog post, we recommend you use a maximum width of 800px for your images. <\/p>\n\n\n\n

\"Sizing
Sizing images for a blog post – Source: Imagify<\/a><\/figcaption><\/figure>\n\n\n\n

Regarding the format, we suggest you use next-gen formats such as WebP or AVIF instead of the traditional png or JPG. For the same quality, Google observed that the average WebP file size was 25%-34% smaller than the JPEG file<\/a>. <\/p>\n\n\n\n

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WebP files smaller than JPEG – Source: Google<\/a><\/figcaption><\/figure>\n\n\n\n

\ud83d\udca1Solutions to convert images to WebP:<\/strong><\/p>\n\n\n\n