{"id":715,"date":"2021-09-17T01:15:00","date_gmt":"2021-09-17T01:15:00","guid":{"rendered":"https:\/\/imagify.io\/blog\/?p=715"},"modified":"2024-02-28T15:26:56","modified_gmt":"2024-02-28T15:26:56","slug":"imagify-faster-compression","status":"publish","type":"post","link":"https:\/\/imagify.io\/blog\/imagify-faster-compression\/","title":{"rendered":"Say Hello to Imagify Faster Compression and Optimize Your Images in No Time"},"content":{"rendered":"\n<p><strong>At the end of July, Imagify released a powerful improvement: faster compression<\/strong>. Now your images are compressed way faster than in the past \u2014 actually, in no time. The faster compression is automatically enabled. So, you don\u2019t have to do anything. Just enjoy the time you\u2019ll save when optimizing your images!<\/p>\n\n\n\n<p>You may be wondering what&#8217;s under the hood of this faster compression. Keep reading to learn more!<\/p>\n\n\n\n<p>Jean-Baptiste Marchand-Arvier, Co-Founder and CEO of WP Media, explains: \u201cUsers always want things to be fast. And image compression can be relatively slow, about 1 second per image. It seems to be pretty quick, but it can take a lot of time when you have thousands of images \u2014 and waiting is frustrating. <strong>At Imagify, since day one, providing the fastest image optimization has been a big focus. <\/strong>What\u2019s more, users shared feedback about the compression process being sometimes slow. We listened to them and improved such a key feature\u201d.<\/p>\n\n\n\n<p>So, here\u2019s the thing. <strong>Thanks to the new faster compression, images are being optimized around 8x times faster<\/strong>. Before the release, it took more than 1 second to optimize and return the image. <strong>Now it\u2019s taking less than 200ms.&nbsp;<\/strong><\/p>\n\n\n\n<p>In this graph, you can see how much the optimization time has decreased since we released the enhancement:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"397\" src=\"https:\/\/imagify.io\/blog\/wp-content\/uploads\/2021\/09\/capture_d___e__cran_2021-09-16_a___10.21.43-1024x397.png\" alt=\"Optimization timing decreasing thanks to faster compression\n\n\" class=\"wp-image-743\" srcset=\"https:\/\/imagify.io\/blog\/wp-content\/uploads\/2021\/09\/capture_d___e__cran_2021-09-16_a___10.21.43-1024x397.png 1024w, https:\/\/imagify.io\/blog\/wp-content\/uploads\/2021\/09\/capture_d___e__cran_2021-09-16_a___10.21.43-300x116.png 300w, https:\/\/imagify.io\/blog\/wp-content\/uploads\/2021\/09\/capture_d___e__cran_2021-09-16_a___10.21.43-768x297.png 768w, https:\/\/imagify.io\/blog\/wp-content\/uploads\/2021\/09\/capture_d___e__cran_2021-09-16_a___10.21.43.png 1322w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The faster compression comes in handy, especially if you need to <a href=\"https:\/\/imagify.io\/blog\/how-to-resize-compress-multiple-images-online\/\">compress multiple images<\/a> and want to save precious time.<br><br>\u201cIf you build your site with WordPress\u201d, explains Jean-Baptiste, \u201cyou usually have hundreds or thousands of images. <strong>With the Imagify bulk optimizer feature<\/strong>, you can compress and optimize all your images in one click\u201d.<\/p>\n\n\n\n<p>You can take a look at the Bulk Optimization option below:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"597\" src=\"https:\/\/imagify.io\/blog\/wp-content\/uploads\/2021\/09\/bulk-en-1024x597.png\" alt=\"The Imagify Bulk Optimization overview\n\" class=\"wp-image-722\" srcset=\"https:\/\/imagify.io\/blog\/wp-content\/uploads\/2021\/09\/bulk-en-1024x597.png 1024w, https:\/\/imagify.io\/blog\/wp-content\/uploads\/2021\/09\/bulk-en-300x175.png 300w, https:\/\/imagify.io\/blog\/wp-content\/uploads\/2021\/09\/bulk-en-768x447.png 768w, https:\/\/imagify.io\/blog\/wp-content\/uploads\/2021\/09\/bulk-en.png 1440w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>It doesn\u2019t surprise that bulk optimizer is a very popular and loved option. You can upload as many images as you want, and you\u2019ll get all of them compressed in a moment. If you think it\u2019s too good to be true, <a href=\"https:\/\/imagify.io\/optimizer\/\">you can always try Imagify for free<\/a> and see it for yourself.<\/p>\n\n\n\n<p>Now that you know why Imagify focused on improving such an important feature, let\u2019s take a step back. <strong>Why is image compression so important for improving performance? <\/strong>This question brings us to the next section.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why Image Compression is Key for Image (and Performance) Optimization<\/h2>\n\n\n\n<p>Image optimization is a crucial point to improve your site performance. If you\u2019re pretty new to web performance, you should know that images represent one of the main and overlooked performance issues.&nbsp;<\/p>\n\n\n\n<p><strong>Unoptimized images make your site slower and affect key performance metrics<\/strong>, such as <a href=\"https:\/\/wp-rocket.me\/google-core-web-vitals-wordpress\/\">Core Web Vitals<\/a>. Your PageSpeed Insights score may be affected, too. Even more importantly, users don\u2019t enjoy heavy pages that take more than 2 seconds to load \u2014 and images are one of the main culprits.<\/p>\n\n\n\n<p>Here\u2019s why <a href=\"https:\/\/imagify.io\/blog\/how-to-make-photos-load-faster-wordpress\/\">loading your photos faster on your WordPress site<\/a> is essential, and image optimization, <a href=\"https:\/\/imagify.io\/blog\/how-to-optimize-images-for-mobile\/\">especially for mobile<\/a>, is a crucial step to achieve your performance goal.&nbsp;<\/p>\n\n\n\n<p>Image optimization involves several techniques, including<strong> image compression<\/strong> \u2014 this process is at the heart of making your photos lighter and faster.&nbsp;<\/p>\n\n\n\n<p><strong>And Imagify helps you improve your images\u2019 performance easily. Faster compression is the icing on the cake!<\/strong><\/p>\n\n\n\n<p>Here\u2019s what an Imagify user shared on Twitter:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"394\" src=\"https:\/\/imagify.io\/blog\/wp-content\/uploads\/2021\/09\/russel-webster-1024x394.png\" alt=\"Russel Webster tweet on Imagify\" class=\"wp-image-727\" srcset=\"https:\/\/imagify.io\/blog\/wp-content\/uploads\/2021\/09\/russel-webster-1024x394.png 1024w, https:\/\/imagify.io\/blog\/wp-content\/uploads\/2021\/09\/russel-webster-300x115.png 300w, https:\/\/imagify.io\/blog\/wp-content\/uploads\/2021\/09\/russel-webster-768x295.png 768w, https:\/\/imagify.io\/blog\/wp-content\/uploads\/2021\/09\/russel-webster.png 1324w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/twitter.com\/russwebt\/status\/1434888570096033798\">Russel Webster tweet<\/a><br><\/figcaption><\/figure>\n\n\n\n<p>The reason for a better loading time after using Imagify is simple. <strong>When compressing your photos, you\u2019ll reduce their size while keeping the same dimensions and quality<\/strong>. As a result, your images will load faster. You\u2019ll provide users with a better experience, and you\u2019ll boost your site performance.<\/p>\n\n\n\n<p>Here\u2019s another Imagify user writing on compressing images and improving site speed:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"988\" height=\"651\" src=\"https:\/\/imagify.io\/blog\/wp-content\/uploads\/2021\/09\/mark-wilkinson.png\" alt=\"Mark Wilkinson tweet on Imagify\" class=\"wp-image-729\" srcset=\"https:\/\/imagify.io\/blog\/wp-content\/uploads\/2021\/09\/mark-wilkinson.png 988w, https:\/\/imagify.io\/blog\/wp-content\/uploads\/2021\/09\/mark-wilkinson-300x198.png 300w, https:\/\/imagify.io\/blog\/wp-content\/uploads\/2021\/09\/mark-wilkinson-768x506.png 768w\" sizes=\"auto, (max-width: 988px) 100vw, 988px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/twitter.com\/wpmark\/status\/1423218958715478017\">Mark Wilkinson tweet<\/a><\/figcaption><\/figure><\/div>\n\n\n\n\n\n\n<p>Imagify also made things easier for Dirman, <a href=\"https:\/\/dirmanto.web.id\/\">a blogger<\/a> who tried our plugin after testing several image optimization tools without getting the expected results.&nbsp;<\/p>\n\n\n\n<p>As a blogger, Dirman\u2019s site needs to be top-notch, as he explains: \u201cMy site performance needs to be excellent, as well as the quality of images. It\u2019s an essential part of my branding. I write for a living, and images are a key part of delivering a great job. I sometimes need 2 to 5 images for each article \u2014 they\u2019re pretty long. And the pages should load very quickly even with lots of images\u201d.<\/p>\n\n\n\n<p>Imagify helped Dirman optimize images and boost performance: \u201cI accidentally met Imagify and was blown away by the achievements. I got exactly what I wanted. <strong>The plugin amazed me with the image compression performance<\/strong>. Imagify is easy and fast to understand, even for beginners. At the same time, you get the same results as you\u2019re using a professional tool.\u201d<\/p>\n\n\n\n<p>He goes on: \u201cSince then, <strong>it\u2019s been easier to achieve my image optimization goals and improve the performance score<\/strong>\u201d. Here&#8217;s the performance score from mobile:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"721\" height=\"373\" src=\"https:\/\/imagify.io\/blog\/wp-content\/uploads\/2021\/09\/dirmanto-mobile.png\" alt=\"PageSpeed Insights score from mobile\" class=\"wp-image-766\" srcset=\"https:\/\/imagify.io\/blog\/wp-content\/uploads\/2021\/09\/dirmanto-mobile.png 721w, https:\/\/imagify.io\/blog\/wp-content\/uploads\/2021\/09\/dirmanto-mobile-300x155.png 300w\" sizes=\"auto, (max-width: 721px) 100vw, 721px\" \/><\/figure><\/div>\n\n\n<p>And the PageSpeed Insights grade from the desktop is even better:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"718\" height=\"383\" src=\"https:\/\/imagify.io\/blog\/wp-content\/uploads\/2021\/09\/dirmanto-desktop.png\" alt=\"PageSpeed Insights score from desktop\" class=\"wp-image-769\" srcset=\"https:\/\/imagify.io\/blog\/wp-content\/uploads\/2021\/09\/dirmanto-desktop.png 718w, https:\/\/imagify.io\/blog\/wp-content\/uploads\/2021\/09\/dirmanto-desktop-300x160.png 300w\" sizes=\"auto, (max-width: 718px) 100vw, 718px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\">Start Compressing Your Images Today<\/h2>\n\n\n\n<p>Compressing images is one of the most powerful image optimization techniques to make your site load faster and improve your PageSpeed Insights score.<\/p>\n\n\n\n<p>Thanks to the faster compression and the bulk optimizer option, Imagify is perfect for compressing your images in no time.<\/p>\n\n\n\n<p><a href=\"https:\/\/imagify.io\/pricing\/\">You have different options to improve your images\u2019 performance<\/a>. You<a href=\"https:\/\/imagify.io\/optimizer\/\"> can optimize 20 MB of images per month for free<\/a>, or you can choose between the Growth Plan (500 MB for $5.99 per month) and the Infinite Plan (unlimited images for $9.99 per month). What\u2019s more, <strong>all plans are valid on an unlimited number of websites<\/strong>.<\/p>\n\n\n\n<p>Start optimizing your images right now, and let us know how fast the compression is for you in the comments below!<\/p>\n<a href=\"https:\/\/imagify.io\/optimizer\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter bottom-blog-post-cta\" src=\"https:\/\/imagify.io\/blog\/wp-content\/themes\/imagify\/assets\/img\/gwic-1.png\" alt=\"Imagify, decrease the size of your images, increase the speed of your website: try it for free\" width=\"690\" height=\"190\"><\/a>","protected":false},"excerpt":{"rendered":"<p>Compressing images is a key part of optimizing images and boosting performance. Imagify released faster compression. Now images are compressed in no time. Give it a try!<\/p>\n","protected":false},"author":2,"featured_media":760,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-715","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-plugins"],"_links":{"self":[{"href":"https:\/\/imagify.io\/blog\/wp-json\/wp\/v2\/posts\/715","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/imagify.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/imagify.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/imagify.io\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/imagify.io\/blog\/wp-json\/wp\/v2\/comments?post=715"}],"version-history":[{"count":32,"href":"https:\/\/imagify.io\/blog\/wp-json\/wp\/v2\/posts\/715\/revisions"}],"predecessor-version":[{"id":2359,"href":"https:\/\/imagify.io\/blog\/wp-json\/wp\/v2\/posts\/715\/revisions\/2359"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/imagify.io\/blog\/wp-json\/wp\/v2\/media\/760"}],"wp:attachment":[{"href":"https:\/\/imagify.io\/blog\/wp-json\/wp\/v2\/media?parent=715"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/imagify.io\/blog\/wp-json\/wp\/v2\/categories?post=715"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/imagify.io\/blog\/wp-json\/wp\/v2\/tags?post=715"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}