EXIF data is info metadata that is stored within images.

Changes after v2.0Starting with v2.0 of Imagify, there is no EXIF data option anymore as we keep it by default. So we do not strip EXIF data anymore.

Imagify versions prior to v2.0

EXIF Data can be removed and is by default when you optimize images with Imagify. If you’d prefer to keep your EXIF data after optimization, there are options to do so in the Imagify plugin settings page.

Also check our documentation on “Image Color is Affected”.

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